Introduction to paid channels

A YouTube paid channel is a channel for which users pay a monthly or yearly subscription fee to watch its videos. As the channel owner, you define one or more offers that set the terms of a subscription. Only paying subscribers can view the channel content, except for specific videos you decide to make available to everyone for free.

When a user subscribes to a paid channel, he or she selects an offer and goes through the standard YouTube purchase process. The user gets access to the paid content as soon as the purchase is complete. All subscriptions include a 14-day free trial, so the user’s credit card is not charged until the end of the free trial. If the user unsubscribes during the free trial, the credit card is not charged.

Users subscribe to paid channels on the web at, and then can view the content on various platforms and devices.

Paid channels are not currently available to all content partners. To be eligible to create paid channels, you must own a free channel with at least 10,000 subscribers and reside in one of the supported locales. More about eligibility

To create a paid channel:

  1. Enable paid subscriptions for your YouTube account.
  2. Create a new paid channel, or convert an existing free channel.To attract as many subscribers as possible, you should optimize the channel by following the recommendations in the YouTube Creator Playbook.
  3. Create one or more offers to set the available subscription terms for the channel.If you own multiple channels, you can package them them together in a single subscription.

    Note that you can’t change the terms of an offer once you have created it. If you want to raise or lower the subscription price for a channel, you need to disable the existing offer and create a new one with the new terms.

  4. Upload content to the channel.

Revenue from paid subscriptions appears in the Reports section of the YouTube Content Manager. Paid channel revenue does not appear in YouTube Analytics at this time.


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